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Accelerating growth for a key player in the home security market

Sector Alarm sought to increase their digital sales and accelerate their online presence. We helped them maximise their digital-enabled international growth.

We took a holistic approach to customer journey analysis, optimising each step of the purchase funnel. This analysis helped us to identify opportunities for improving lead acquisition and conversion rates through the optimisation of media strategy and execution. Improvements in the lead journey from leads to sales included enhanced call processes and marketing automation techniques. We also helped improve the website UX through data-driven analysis and test programs. Finally, we enhanced data, governance and reporting compliance through end-to-end tracking and the design of dashboards to support data governance decisions.

This digital transformation was executed with the help of our digital strategy consulting team and experts in UX and media strategy.