Singulier acted as strategic due diligence partner to NextStage AM in connection with its €27M investment in Evoluderm, a leading French accessible hygiene-beauty brand.

The engagement focused on evaluating Evoluderm’s competitive positioning, brand equity, and growth potential across evolving retail channels, where omnichannel capabilities and authentic differentiation are increasingly critical to sustained performance.

Transaction Overview

NextStage AM has announced a €27M investment in Evoluderm to accelerate the brand’s growth trajectory. Evoluderm is a reference player in the French accessible hygiene-beauty market, offering natural, affordable products across skincare and personal care categories through mass retail, pharmacy, and e-commerce channels.

Evoluderm’s success is based on a disruptive positioning that reconciles excellence and accessibility. This success stems from a strong promise of combining premium quality, natural ingredients, and affordability. With the support of NextStage AM, Evoluderm aims to solidify its leadership position in France and expand their retail footprint internationally.

Singulier’s role :

Singulier’s strategic due diligence provided both traditional market assessment and actionable growth intelligence. The engagement examined Evoluderm’s market positioning alongside practical opportunities for channel expansion and brand strengthening, delivering strategic clarity and tactical recommendations to inform the investment thesis.

Key workstreams included:

• Market and competitive landscaping of the accessible hygiene-beauty space across France and Europe, including detailed analysis of channel dynamics and key competitive archetypes—national brands, private labels, accessible challengers, and import players.
• Strategic positioning diagnostic, articulating Evoluderm’s distinctive “sweet spot” within the market: a mid-price positioning with natural differentiation, credible range depth, and strong economics for retail partners.
• Brand strength and equity assessment, incorporating consumer perception signals and social listening analysis to identify specific levers for translating brand awareness into stronger consumer attachment, particularly in more demanding retail channels such as GSA (Grande Surface Alimentaire).
• Practical growth recommendations, including detailed e-commerce opportunities on Amazon and strategic considerations for future brand positioning aligned with Evoluderm’s expansion roadmap.

The diligence was led by Mathieu Ferel and Victor Trojani, supported by Ghita Fizazi, Bradley Cavalier, Corentin Hardy, Baptiste Lacondemine, and Emma De Saint-Denis.

Singulier thanks our clients at NextStage AM for their collaboration throughout the process.

Singulier congratulates the teams at NextStage AM and Evoluderm on this milestone and looks forward to supporting investors on consumer brands, retail strategy, and market positioning topics across the deal cycle.

Learn more about Singulier’s strategic due diligence appTransaction Advisoryroach and see the full press release in NextStage AM’s newsroom.