Brand & Digital Marketing Strategy and Transformation
We help private equity firms and portfolio companies unlock revenue growth through strategic brand positioning, e-commerce acceleration, and data-driven media activation. We embed digital capabilities in UX, CRM, and lead management to enhance marketing performance, customer experience, and sustainable competitive advantage.
Unclear performance drivers, slowing sales or untapped potential can signal the need for marketing acceleration. We apply marketing benchmark data to assess your competitive position, quantify opportunities, and identify levers to drive sustainable revenue growth.
Data-Driven Strategy & Pragmatic Roadmaps
Effective marketing strategies must be both practical and high-impact. Our experienced marketers design and model uplift initiatives leveraging martech, adtech, media activation and data to optimise customer acquisition, conversion, retention and revenue growth. We embed precise measurement techniques and tools to continuously track, refine, and maximise performance.
Execution While Building Digital Capability
Execution is where strategy delivers tangible value. We collaborate closely with portfolio company marketing teams to secure internal buy-in, launch and scale initiatives, and simultaneously strengthen digital capabilities. Our approach ensures organisations are equipped to drive sustainable growth, efficiency, and competitive advantage.
Whether you run account-based marketing in an industrial group or a D2C brand, our experts help you apply the brand and digital marketing strategies essential for driving revenue growth and profitability.
Brand development
Driving customer growth through strategic positioning, brand portfolio management and brand creation to reach new audiences and untapped markets.
Media growth strategy
Enhancing media with a data-driven approach. We identify customer growth opportunities, budget, forecast and activate high-impact awareness and performance initiatives, including SEO for sustained organic visibility.
Brand & content acceleration
Developing marketing communications strategies, creative and measurement methods to achieve awareness and performance objectives across paid, owned and earned channels.
Ecommerce & Amazon marketplace
Scaling ecommerce sales for B2B and B2C. We plan, launch and develop optimised shopping and ordering channels and marketplace operations to drive revenue.
Lead management & conversion
Ensuring valuable marketing leads are effectively scored, nurtured, allocated, and converted by sales teams through aligned objectives and data-driven feedback to optimise media activity.
CRM & customer experience
Leveraging marketing automation, journey design and CRM techniques to increase customer value and build omnichannel service experiences to drive retention and satisfaction.
UX & conversion rate optimisation (CRO)
Maximising marketing funnel performance through user behaviour insights, UX design, AB testing and end-to-end measurement.
“Singulier’s hands-on approach and actionable strategies made a real difference. Whether it was adapting our campaign structure to suit the unique needs of our clinics or designing landing pages that better communicated with our customers, they worked collaboratively to align with our business goals. It was truly a pleasure working with them—they understood our objectives and delivered beyond expectations.”
Amy Miller
CMO
Care Fertility
“Singulier was not only strategic but also highly operational in its recommendations. A key factor in the success of our partnership was that we felt Singulier truly shared our goals, going the extra mile to ensure our success.”
Begoña González-Alemán
CMO
Sector Alarm
“Singulier helped transform the marketing department in our company. Their mandate was very broad: ‘diagnose the areas for improvement in digital marketing, develop a plan and deliver actual results’. They lived up to their word. If I could go back in time and pick again our partner consultancy for this project I would once more pick Singulier.”
Nicolas Naranjo
Principal (2017–2023) at the time of the project
KKR
“Singulier supported end-to-end implementation of the initiatives, with hands-on people, working side-by-side or interim on key digital matters of the company. I would trust them again in many new situations and would welcome the opportunity to work with them again in the near future.”
Rémi Said
Executive Vice President Portfolio Team (2014-2022) at the time of the project
Bain Capital
“Singulier’s deep understanding of digital platforms and expertise in brand support allowed us to execute effective campaigns and optimize our website. Their collaborative approach, exemplary reactivity, and ability to align with our goals and objectives made the partnership truly valuable”
Anja Walz
Senior Brand Manager
Perrigo
“I’m very happy to have worked with Singulier. It is a strong and reliable partner, particularly for mid-market companies undergoing digital transformation in a setting where a strategic perspective is crucial.”
Let’s work together – Rob is a specialist in his field
Rob is an Expert Partner at Singulier, leading the Marketing Practice. He leads a team of Singulier experts that advise private equity funds and their portfolio companies on performance marketing, brand positioning, and customer acquisition, helping drive scalable, high-ROI growth post-investment and ahead of exit.
To strengthen marketing strategies, B2B companies should leverage technology across customer scoring, automation, and personalisation to improve efficiency and measurable ROI.
Read on as Mathieu Ferel explores how AI-powered shopping is transforming e-commerce, reshaping consumer behavior, and challenging brands to adapt in a zero-click world.
