Financial and business services
Software and technology
Scaling Amazon Performance for a European Payments Brand
March 26 2025
How a European Fintech Brand Optimised Its Amazon Strategy to Unlock Scalable Growth
A leading European fintech company partnered with Singulier to strengthen its Amazon presence, reduce acquisition costs, and drive international expansion. Facing rising CACs and increasing competition in direct-to-consumer (D2C) channels, the business saw Amazon as a high-potential growth lever
The Business Challenge
While Amazon offered reach and scale, the business struggled with underperforming product listings, inconsistent ad returns, and fragmented logistics across markets. To drive sustained growth, the company needed to refine its Amazon approach.
The Solution
Singulier led an end-to-end transformation of the client’s Amazon strategy across priority European markets, with a focus on efficiency, visibility, and long-term commercial performance.
Marketplace Advertising Strategy
Developed and implemented a full-funnel Amazon ad structure to increase qualified traffic and improve visibility across key categories.
Product & Content Optimisation
Refined product detail pages (PDPs), enhanced SEO, and aligned creative content to customer expectations
Operational Efficiency & Fulfilment
Restructured fulfilment processes and introduced a roadmap for Pan-EU logistics to reduce complexity and increase delivery reliability.
Go-to-Market Expansion
Launched Amazon operations in new European markets, including account setup and localisation strategy—laying the foundation for broader international growth.
Capability Building & Talent Support
Supported the client in hiring and defining the role for a dedicated Amazon lead, ensuring in-house expertise to sustain long-term success.
The Results
Sales uplift driven by improved PDPs, SEO, and advertising
Increased advertising efficiency relative to D2C acquisition
Streamlined fulfilment operations across multiple regions
Successful entry into new Amazon marketplaces
Strengthened internal capability with the right strategic hire
Accelerating Marketplace Growth with Singulier
Singulier supports portfolio companies and growth-stage brands in unlocking value through Amazon and other digital marketplaces. Our cross-functional teams combine media, data, and operational expertise to design strategies that scale. From reducing CAC to improving fulfilment and building internal capabilities, we help businesses turn Amazon into a performance engine.
