Consumer
From Reputation Recovery to Digital Performance in Automotive E-Commerce
March 26 2025
How Oscaro Rebuilt Customer Trust and Scaled Performance Through Full-Funnel Digital Transformation
Singulier supported Oscaro, a leading marketplace for automotive parts, in overcoming a reputation crisis and re-establishing commercial performance through targeted digital interventions. Working alongside Autodis, we delivered an end-to-end transformation across customer experience, marketing efficiency, and brand equity.
The Business Challenge
Oscaro, a pioneer in online automotive parts retail, had faced reputational challenges that impacted customer trust and acquisition. As part of a broader turnaround and transformation effort led by Autodis, Oscaro needed to rebuild its credibility while strengthening digital fundamentals to support renewed growth. The business required rapid intervention across brand perception, media effectiveness, and customer experience—while ensuring operational flexibility and strategic alignment across multiple workstreams.
The Solution
Singulier mobilised a multi-disciplinary team across digital strategy, media, UX, CRM, and reputation management to lead a coordinated recovery and performance plan:
Multichannel Reputation Analysis & Recovery Plan
Analysed customer sentiment across social, reviews, and owned channels to inform a targeted trust rebuild strategy.
Competitive Benchmarking & Audience Insights
Assessed competitor positioning, audience expectations, and acquisition efficiency to refine targeting and reduce CPCs.
Customer Journey & Content Optimisation
Improved key touchpoints across the user experience and developed high-impact content to support SEO and conversion.
Media & Communications Reset
Reshaped the paid media strategy, led external communications, and managed interim media operations to improve brand performance and delivery.
The Results
Lower Cost per Click and Improved Media Efficiency
Brand-level CPCs decreased significantly following SEA optimisation and repositioned brand narrative, freeing budget for broader media diversification.
Higher Conversion on Mobile
Within six months, mobile conversion rates rose following UX enhancements and journey simplification.
Stronger Brand Reputation
Trustpilot scores improved, supported by clear messaging, improved response strategies, and better customer experience touchpoints.
Strategic Reset and Operational Resilience
Oscaro re-entered growth mode with a strengthened reputation, clearer customer understanding, and improved full-funnel performance across media, experience, and brand.
Helping Marketplace Brands Navigate Crisis and Regain Growth
Singulier partners with portfolio companies and digital platforms to recover from brand setbacks and unlock commercial performance. We combine strategic insight with hands-on execution across media, customer experience, and data-driven growth. Our approach enables companies to restore trust, regain market share, and build capabilities that last.
About Oscaro
Sector Alarm is one of Europe’s leading providers of monitored home security systems, operating across multiple countries with a strong presence in the Nordics and Western Europe. The company offers fully integrated alarm solutions and professional monitoring services for residential customers.
