Consumer
Reinventing brides’ online shopping experience
March 26 2025
Driving Global Reach & Digital Marketing Efficiency in a Portfolio Luxury Consumer Brand
How Pronovias Transformed Its Digital Strategy to Accelerate International E-Commerce Growth
Pronovias, a Spanish luxury bridal brand and portfolio company of BC Partners, partnered with Singulier to overhaul its digital marketing model. Through a structured transformation plan, we helped unlock international growth, reduce acquisition costs, and lay stronger digital foundations for long-term value creation.
The Business Challenge
Pronovias aimed to modernise its digital marketing to capture a broader global customer base. The brand held a strong heritage in bridal couture but its digital acquisition and media investments were under-leveraged. As a portfolio asset, improving marketing efficiency and top-line scalability was a priority for long-term value creation.
The Solution
Singulier supported Pronovias across key pillars of its digital transformation journey, aligning marketing strategy with global commercial objectives.
Comprehensive Digital Marketing Audit
A full assessment of the online marketing mix and media channel management was conducted across all active countries, identifying gaps in strategy, spend efficiency, and performance consistency.
International Media Strategy & Action Plan
An Improvement Action Plan was developed to define the optimal marketing mix, country-level budget allocation, organisational structure, and governance processes to support international growth.
Global Media RFP Management
A global RFP process was designed and managed to evaluate and select an international media agency capable of handling Paid Social, Display, and Paid Search across key markets.
Interim Paid Media Support
During the transition, interim campaign support was provided to optimise Paid Social and Paid Search performance, ensuring continuity and performance stability ahead of the new agency onboarding.
The Results
Enhanced Online Shopping Experience
Improvements across media strategy, campaign execution, and user journey optimisation led to a more seamless and effective digital shopping experience—resulting in stronger customer engagement and increased conversion.
Improved Acquisition Efficiency
Enhanced media governance and rebalanced budget allocation resulted in stronger channel performance and a more sustainable cost of acquisition.
Reduced Cost per Lead
Tighter performance controls and focused optimisation across paid channels led to a marked reduction in lead generation costs—supporting broader portfolio efficiency targets.
Supporting Portfolio Companies in Luxury & Consumer Sectors
Singulier works with private equity funds and portfolio leadership teams to transform consumer-facing businesses into scalable, digitally mature assets. From international growth strategies to full-stack digital marketing transformations, we help unlock top-line acceleration, operational efficiency, and long-term brand equity. If you’re focused on driving value creation within your portfolio, our team brings the strategic and executional depth to deliver results.
About Pronovias
Pronovias is a global leader in luxury bridal fashion, known for its premium wedding gowns and accessories. Headquartered in Barcelona and operating in over 105 countries, it combines heritage design with international reach. Pronovias is backed by BC Partners and operates under the Pronovias Group umbrella.
