Consumer
Revamping a luxury resort’s marketing strategy and brand positioning
March 25 2025
Expanded Addressable Market & Operational Marketing Efficiency
How Camiral Golf & Wellness Repositioned from Golf Resort to Luxury Wellness Destination
Camiral Golf & Wellness, previously known as PGA Catalunya, partnered with Singulier to broaden its appeal beyond golf. Through brand repositioning, experience redesign, and a full-funnel marketing strategy, the resort successfully evolved into a premium wellness destination.
The Business Challenge
PGA Catalunya, a leading Spanish golf and wellness resort, aimed to strengthen its position as a high-end getaway by broadening its appeal beyond golf to become a full-spectrum wellness destination.
The Solution
Singulier partnered with PGA Catalunya to deliver a comprehensive brand and marketing transformation:
Brand Repositioning:
Shifted the resort’s identity from golf-centric to wellness-focused, advising on brand expression and IP registration.
Experience Design:
Brought the new positioning to life across key touchpoints—from digital video campaigns to restaurant menus.
Marketing Strategy & Execution
Brought the new positioning to life across key touchpoints—from digital video campaigns to restaurant menus.
Full Digital Value Chain Support:
Covered CRM, acquisition media planning, brand identity and naming, creative development, and content strategy.
The Results
Expanded Addressable Market
The repositioning opened access to a broader luxury wellness segment, reducing reliance on golf-led demand.
Stronger Commercial Foundations
Clear brand identity and consistent guest experience drove higher brand equity and long-term customer value.
Operational Marketing Efficiency
Streamlined campaign planning and cross-channel budget allocation improved marketing ROI and execution across internal teams and external agencies.
Repositioning Hospitality Brands for Long-Term Growth with Singulier
Singulier partners with investors and leadership teams to transform hospitality brands into differentiated, high-performing assets. We help reposition businesses for broader market appeal, enhance customer experience across every touchpoint, and build marketing capabilities that scale. With deep expertise across brand strategy, digital marketing, and customer engagement, we ensure transformation drives both top-line growth and operational efficiency. If you’re looking to strengthen your portfolio’s brand and commercial foundations, our team is ready to support.
About Camiral Golf & Wellness
Camiral Golf & Wellness (formerly PGA Catalunya) is a luxury resort in Spain’s Costa Brava, known for its award-winning golf courses, premium wellness offering, and high-end residential development. Singulier supported the resort in evolving its brand from a golf destination to a broader luxury wellness experience.
