Unlock growth by understanding your customers, optimising engagement, and enabling data-driven execution. We help companies with their customer analytics so they can create and refine segmentation, and develop pricing strategies that drive measurable outcomes. Leveraging Holis, our proprietary analytics platform, we provide analytics and consumer insights to power high-impact lead conversion and loyalty programmes. We create customer strategies that drive sustainable growth, supported by the right technology and data infrastructure.
Customer Segmentation: Aligning Strategy With The Right Audience
A strong customer strategy starts with knowing who to prioritise. We help companies define and refine customer segments based on business objectives, market positioning, and long-term value potential. Powered by Holis, our proprietary data asset, we analyse real-time data to identify high-impact customer groups and uncover actionable insights. This enables businesses to tailor their offerings, improve resource allocation, and drive sustainable growth.
Retention & Loyalty: Building Long-Term Customer Value
Winning new customers is only part of the equation. Keeping them engaged and profitable is what drives long-term success. We help leadership teams strengthen customer relationships, build loyalty programmes and improve retention strategies. By aligning retention efforts with commercial goals, we ensure customer strategies contribute directly to revenue growth and business resilience.
Data & Martech Infrastructure: Turning Insights Into Action
Customer strategy starts with data. We help businesses collect, structure and enrich customer data, compute single customer views and key KPIs, and activate insights across AI-powered marketing automation, customer support, clienteling and reporting systems. With the right technology in place, businesses can drive personalised engagement at scale.
From Insights to Impact: The Capabilities That Drive Customer-Centric Growth
We help portfolio companies acquire and retain customers while maximising customer value, turning insights into sustained competitive advantage.
Market & Competitive Benchmarking
Identifying growth opportunities and industry white spaces, powered by Holis, our proprietary AI-driven asset for deep data-driven insights.
Customer growth strategy
Defining high-value audiences with precision, optimising key touchpoints to drive retention and satisfaction, and tracking KPIs that align with business outcomes.
Pricing & revenue optimisation
Developing data-backed pricing models to enhance profitability.
Loyalty & retention strategies
Strengthening customer relationships for long-term value.
Customer data & martech
Strengthen data infrastructure and automation to support growth initiatives.
Let’s work together – Ghita is a specialist in his field
Ghita Fizazi leads Singulier’s Data Practice and oversees Holis, the firm’s proprietary data platform for private equity due diligence and portfolio acceleration. Leading our in-house team of data engineers and analysts, Ghita delivers rapid insights into marketing performance, customer behavior, and growth drivers.
