The Business Challenge

SKOLAE, a multi-school higher education group, had built a broad portfolio with strong brands and marketing investment. To ensure momentum, Skolae investigated improving end-to-end student conversions to prevent drop-offs between enquiry, application and enrolment, and highly heterogeneous performance across schools and channels.

Operating models, tools and processes required a balance between harmonisation and personalisation. Schools applied standard approach to enquiry channels and prcoess but in effect had limited customisation per school and student type, which was a missed opportunity for stronger conversion data.

Dashboards and KPIs only partially reflected the real funnel. Management wanted to fully link media spend and enquiry volumes to enrolled headcount or lifetime value, in order to present the credibility of the growth plan to internal and external stakeholders.

The Solution

Singulier conducted a comprehensive, data-driven diagnostic across the full acquisition and enrolment funnel to identify the main friction points and build a prioritised roadmap.

Funnel Performance Diagnostic & Root Cause Analysis

Mapped the end-to-end funnel across digital acquisition, websites and forms, CRM and activation flows, call centre interactions and offline events, quantifying conversion rates and volumes by school and channel to surface where and why students were dropping out.

Cross-Functional Alignment & AI Initiative Prioritisation

Facilitated workshops with marketing, admissions and operations to validate findings, align on the most painful bottlenecks, and identify high-impact AI initiatives, resulting in more than 80 concrete ideas structured by impact and feasibility.

Business Case & Uplift Modelling

Modelled the expected impact of priority initiatives on conversion, incremental enrolments and revenue over a four-year lifetime value period, providing a macro-level business case that connected operational changes to financial outcomes.

Roadmap & Operating-Model Design

Designed a 12–18-month transformation roadmap that sequences initiatives by complexity, capacity and dependencies, and specifies required operating-model adjustments so schools and central teams can execute consistently.

The Results

• Estimated double digit improvement in end-to-end funnel conversion, reducing drop-offs and tightening the link between enquiries and enrolments.
• Significant forecasted enrollment upside (~1500) as a result of prioritised funnel improvements and operating-model changes.
• Material cumulative revenue uplift estimated over a four-year LTV period, driven by higher conversion and improved lifecycle value per student.
• A practical, group level roadmap identifying digital and AI levers with prioritisation based on school clusters

Supporting Education Portfolios with Funnel-Driven Growth

This project shows how a clear funnel diagnostic and roadmap help education groups and their investors move beyond lead volume towards reliable, scalable enrolment growth. For SKOLAE, the shift was about making the full student journey visible, comparable and manageable across brands.

At Singulier, our GTM (Go-To-Market) and AI-Driven Business Process Optimisation teams help higher-education and training platforms do the same: from mapping their acquisition and enrolment funnels to designing roadmaps and operating models that support sustainable growth across portfolios.

About SKOLAE Group

SKOLAE is a European higher education group with a portfolio of schools across multiple disciplines, operating at group level with close to 20,000 students.