How Vertice is Disrupting SaaS and Cloud Spend Management: A Conversation with Roy Tuvey

April 2025, Paris | Roy Tuvey, CEO and co-founder of Vertice joins us for our 12th Value & Transformation Breakfast in Paris hosted by Singulier, Amala Partners, and Omada. Roy shared Vertice’s journey and its rise as one of Europe’s fastest-growing B2B SaaS platforms — and now the UK’s fastest-growing startup.

Vertice helps businesses regain control over rising SaaS and cloud costs. In this conversation, Roy shares the origin of the company, the imbalance in enterprise software buying, and how Vertice applies pricing data and AI to make procurement more efficient.

Q: Roy, tell us a bit about your background and how Vertice came to be.

Roy Tuvey: My career began in in corporate finance at Merrill Lynch in New York, then later I moved to Private Equity with a $1 billion fund. My entrepreneurial path began after the dot-com boom, alongside my brother. Over the past 25 years, we’ve launched three B2B SaaS companies — two in cybersecurity, both of which were acquired. Vertice is our third venture. 

We founded Vertice in 2021, after selling our last company. The idea came during a casual discussion about what we didn’t want to do. Instead, we reflected on the real-world pain points we experienced as SaaS founders, particularly around pricing, procurement complexity, and software spend. 

Q: What exactly does Vertice offer?

Vertice is a platform to optimise software and cloud spend. Our approach is built on three pillars:

1. Visibility: A single view across all SaaS and cloud contracts.
   
2. Insights: Unmatched pricing benchmarks from tracking thousands of vendor deals.
   
3. Action: We negotiate on our clients’ behalf using deep category expertise.

There’s a significant imbalance between software buyers and vendors. A company negotiates with a major SaaS vendor once every three years; That same vendor  negotiates thousands of times a week. Our job is to close that knowledge gap. 

Q: What makes cloud spend particularly complex?

In the cloud, engineering teams focus on performance and speed. Finance teams, meanwhile, deal with the rising bills. The two often don’t speak the same language. This disconnect leads to inefficiencies, mismanagement, and wasted spend. Our solution uses data to find optimisation opportunities, and we’re increasingly layering in AI to guide action. 

Q: Can you share some numbers that demonstrate Vertice’s impact?

We’ve delivered an average savings of 19.2% across all clients. For global enterprises spending hundreds of millions annually, that’s a huge financial lever. One client saved over a $1 million  on their first renewal with us. We also offer guaranteed savings, if we don’t deliver at least double the value of our fee, we refund the difference. That’s why our model is appealing to CFOs: it’s budget-neutral up front and delivers tangible ROI within weeks. 

Q: You mentioned AI — how does Vertice use it?

While we don’t consider ourselves a pure AI company, AI is a core element of our operation. It plays a role in:

• Procurement orchestration: Streamlining workflows and surfacing compliance risks.
• Contract data extraction: Turning contract terms into actionable insights.
• Co-pilot support: Our assistant guides clients on when and how to negotiate.

We’ve invested heavily in AI and data science because it unlocks real value. The value isn’t in the buzzword — it’s in saving time, effort, and cost.

Q: Let’s talk growth. How has Vertice scaled over the years? 

Vertice was founded just three years ago, and since then, we’ve grown to 350 employees, raised over $100 million, and were named the fastest-growing tech company in the UK by the Financial Times/Sifted, with a two-year CAGR of 689%. North America is our fastest-growing region, and we’re scaling globally, focusing on building strong local teams.

Q: What’s the long-term vision? IPO? Acquisitions?

We’re building Vertice for the long term. An IPO could be a natural outcome, but we stay focused on execution.

M&A isn’t central to our strategy, but we’re opportunistic — especially in AI, where acquisitions could accelerate our roadmap.

Q: Any advice for B2B SaaS founders?

Track everything. We’re obsessed with metrics — conversion, pipeline velocity, sales cycle health. The faster you iterate using real data, the better.

If you’re expanding into the U.S., have a founder on the ground. It’s a complex market and having senior leadership there matters.

Vertice has tapped into a structural inefficiency in how businesses manage software and cloud spend — and turned it into a fast-growth opportunity. The combination of pricing data, procurement expertise, and applied AI unlocks value quickly, particularly for cost-conscious, high-growth companies.

Vertice and Singulier foster similar dynamics across our client work: data-driven decisions create real transformation impact. Our AI, data, and digital transformation capabilities help funds and management teams drive margin expansion and scale with speed. To explore how Singulier can help private equity-backed businesses improve performance through smarter tech spend and data-led operations, get in touch.

Special thanks to our event partners, Amala Partners and Omada.