Ghita Fizazi

Ghita Fizazi directs Singulier’s Data Practice, where she manages Holis, the firm’s proprietary data platform utilized by private equity funds to expedite and standardise digital and customer due diligence. Leading our in-house team of data engineers and analysts, Ghita delivers rapid insights into marketing performance, customer behavior, and growth drivers, enabling funds to make prompt, data-driven investment decisions. 

Subsequent to the transaction phase, Ms. Fizazi collaborates with portfolio companies to refine customer strategy, CRM, and omnichannel engagement, maximizing value through improved segmentation, retention, and customer lifetime value. With expertise in the luxury, beauty, and consumer goods sectors, she has advised prominent entities such as Danone, Beaumanoir, Clarins, and Chanel on marketing automation, customer data infrastructure, and performance optimization.