Rob Fenton

Rob Fenton is an Expert Partner at Singulier, leading our in-house experts in the Marketing Practice. He advises private equity funds and their portfolio companies on brand strategy, performance marketing, customer acquisition, and CRO—helping businesses accelerate growth, improve marketing efficiency, and build scalable demand-generation engines post-investment.

With over 20 years of experience in consumer, retail, and SaaS, Rob specialises in repositioning brands for exit, optimising marketing spend, and driving data-led commercial impact. Before joining Singulier as one of its first team members, he held leadership roles in digital media, e-commerce, and data, launching media applications for Konbini, new e-commerce platforms for Tesco.com, and driving marketing optimisation at Fifty-Five.