Sam Yu-Hsuan-Lin

Sam (Yu-Hsuan) Lin is a Director at Singulier, leading the Business Strategy Practice. He advises private equity funds and their portfolio companies on digital transformation, marketing strategy, and customer acquisition cost (CAC) optimisation, helping businesses scale efficiently and maximise return on digital investments. His expertise spans AdTech, programmatic media, and AI-driven digital reorganisation, ensuring portfolio companies enhance marketing efficiency and commercial performance post-acquisition.

Since joining Singulier, Sam has led buy-side and sell-side due diligence across B2B and B2C sectors, assessing digital capabilities and growth levers. Before Singulier, Sam led a team of 20+ digital specialists  at Publicis, advising major brands across the UK and Europe on digital strategy, technology, and campaign execution.