Modernising the digital channels of a flower delivery marketplace

We helped Interflora—a leading flower delivery marketplace—to accelerate their business growth and increase sales through digital channels in four markets (France, Italy, Denmark and Spain).

Our consulting team defined the company’s long term strategy by conducting an in-depth analysis of market dynamics, trends, and competitors and assessed the performance model of Interflora compared to its peers. This involved placing a customer-centric approach at the centre of their new digital strategy.

By leveraging our experience in digital, we also designed new customer journeys to drive conversion rate performance by assessing the end-to-end customer journey and identifying key pain and gain points. We also performed comprehensive media channel audits for optimization opportunities and forecasted potential gains.

Watch Stefano Dragon, partner at PAI Partners, explain how Singulier’s end-to-end digital strategy and transformation services enhanced MyFlowers’ digital media and data-driven capabilities.

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