Industry insights Discover insightful articles to help you drive impactful strategies and innovations All Transaction Advisory Brand and Digital Marketing Business Strategy Customer Strategy Data Analytics and Insights Product and Tech Clear Filter Maximising B2B Marketing Performance Customer Strategy Maximising B2B Marketing Performance To strengthen marketing strategies, B2B companies should leverage technology across customer scoring, automation, and personalisation to improve efficiency and measurable ROI. November 16, 2024 Data-Driven Success: Graphite’s Solutions for SMEs Brand and digital marketing Business Strategy Customer Strategy Data-Driven Success: Graphite’s Solutions for SMEs November 12, 2024 Explore by category Transaction Advisory Brand and digital marketing Business strategy Customer strategy Data analytics and insights Product and tech