Consumer

Driving D2C Growth for a Leading fitness supplements brand

February 13 2026

How a European fitness supplements brand unlocked scalable performance through strategic D2C optimisation

A leading European health care company partnered with Singulier to diagnose declining D2C performance and identify measurable growth opportunities. While experiencing significant success with Amazon’s Vendor model, the brand faced challenges expanding its Amazon Seller operations and sustaining momentum across its direct-to-consumer digital channels.

The Business Challenge

Whilst the company had established a solid foundation in healthcare retail, the business encountered friction at critical points in the customer’s journey. D2C revenue stalled as acquisition costs rose with inflation and marketing mix inefficiencies.

Meanwhile, conversion rates plateaued, and on-site usability issues frustrated potential customers. Rather than accelerating overall income growth, the Amazon strategy struggled to find the right equilibrium between Vendors and sellers in its central operations.

The Solution

Singulier conducted a comprehensive performance diagnostic across the end-to-end customer journey, identifying 15 optimisation initiatives with clear revenue uplift potential over a 12-month horizon.

Performance Diagnostic & Root Cause Analysis

Mapped underperformance drivers across brand awareness, acquisition media mix, website quality, conversion funnel efficiency, and Amazon strategy and product mix challenges.

Prioritised Action Plan & Rollout Sequencing

Developed a practical roadmap spanning social media, paid search, SEO, Amazon marketplace optimisation, website UX improvements, and CRO initiatives, prioritised based on revenue impact, complexity, team resourcing and budget constraints.

Initiative Uplift Modelling

Modelled and quantified revenue uplift potential based on Singulier D2C benchmarks and initiative rollout pacing – with baseline, medium and high impact projections depending on the extent of implementation.

Investment Decision Support

Provided business case for executive and investor, including complexity impact, cost and requisites

The Results

15 optimisation initiatives identified with quantified impact

Up to 15% projected immediate year-on-year D2C revenue uplift, and 10% YoY revenue impact long-term

Delivered focused recommendations for cross-market scalability

Accelerating Performance with Singulier

Singulier supports portfolio companies and growth-stage brands in unlocking value through digital commerce and marketplace strategies. Our cross-functional teams combine media, data, and operational expertise to design strategies that scale. From reducing CAC to improving conversion and building internal capabilities, we help businesses transform digital channels into performance engines.