Singulier supports Beyond Capital Partners as commercial due diligence partner on its investment in SC Media House

Singulier supported Beyond Capital Partners Fund III and its portfolio company ECD International Holding as commercial due diligence partner on their majority investment in SC Media House, a Munich-based influencer marketing and talent management agency.

This transaction strengthens ECD International’s digital and influencer marketing capabilities in Germany and adds a data‑driven creator platform to Beyond Capital Partners’ portfolio of asset‑light business services.  

Transaction Overview

Beyond Capital Partners acquired a majority stake in SC Media House via its portfolio company ECD International Holding GmbH, a multidisciplinary full‑service agency for premium and luxury brands. 

SC Media House combines PR, talent management, and influencer marketing, connecting brands with creators through creative, data‑driven campaigns across platforms such as Instagram, TikTok, and YouTube. The agency operates with an international network of content creators and focuses on measurable campaign outcomes through performance analytics and social‑media strategy.

Singulier’s role:

Singulier supported Beyond Capital Partners and ECD International with commercial due diligence and value‑creation analysis on SC Media House’s platform (SPCR Media GmbH / “Stream”).

Our work spanned three core areas:

• Market & resilience assessment: sizing the influencer‑marketing opportunity, benchmarking historical performance vs. macro and ad‑spend indices, and assessing cyclicality and AI‑driven disruption risks in SC Media House’s core segments.
• Competitive positioning & client view: mapping specialist agencies, talent‑management platforms, and full‑service competitors; benchmarking SC Media House’s offering, pricing, creator network, and perceived differentiation based on expert and client interviews.
• Operating model, tech stack & value‑creation roadmap: reviewing organisation, workflows, and technology to assess scalability and integration readiness with ECD International, and outlining levers for growth, monetisation, and future M&A in the broader experiential marketing platform.

Singulier’s commercial due diligence was delivered by Henri Knyphausen, Sam Yu-Hsuan Lin, Bradley Cavalier, Vedant Sharma, and Ishan Khemaney.

Singulier thanks our clients at Beyond Capital Partners for their collaboration throughout the process.

Singulier congratulates the teams at Beyond Capital Partners, ECD International, and SC Media House on this milestone, and looks forward to supporting more investors on creator-economy, digital marketing, and experiential-platform topics across the deal cycle.

Learn more about Singulier’s transaction advisory and strategic due diligence work at Due Diligence Services – Transaction Advisory and read more about the transaction on Unternehmeredition at  https://www.unternehmeredition.de/beyond-capital-partners-beteiligt-sich-an-sc-media-house/.